Clement Chee

“So what do you do for living?”, asked my friend.

“I am an Internet marketer and I work from home”, I replied.

“Wow! How does that work?”, he asked again.

“Um.. Er…”, leaving me speechless and unable to explain further.

Recently, more and more people asked me the same question over and over again. I find it tiring to explain what I really do. I mean this is something really unique about Internet marketers. What they do creates so much curiosity among so many people that they cannot help it but have the desire of wanting to know more about the nature of the business.

For example, when you tell others that you are a doctor, they would not ask how your doctor career works. The same goes to pilot, chef, selling computers or any other jobs, but not Internet marketer. This is also the fun of it. I really enjoyed when I see people wonder how Internet marketing works.

Alright, enough of stories. Let’s get down to real business.

The ‘thing’ I have been doing all this while is called Niche Marketing. It is one of the easiest ways to make money online.

In case you do not know what it means, it is simply a market within a market. For example, the car industry is a market, am I right? So a niche market in the car market could be selling car tires only. If you specialize in car stereo system, it is also a niche market already.

The best thing about niche marketing is that, you can go down as tiny as you can so that you specialize in a very specific area of the market. For example, selling Ferrari cars is also a niche market. Selling Ferrari Modena 360 is a niche market. I know one of the pioneer Internet marketers used to sell Ferrari Emblem when he first started and that’s the only thing he sold.

Those are the examples of what other people do. So, how do I do it then? I simply target brand names. That’s right, brand names.

Do you know which brand of deodorant you use? Do you know which mobile phone model you want to buy? It could be Romano Cool Deodorant or Sony Ericsson W550. I target buyers with the intention like you.

I started my first niche site last year October, with the intention to promote a software. I’ll just show you a case study of my very first successful product so that you’ll have a better idea of how it works.

Step #1: Find An Affiliate Program – I remember I was looking at this piece of software and it so happened that this software offers affiliates to promote its products. So I signed up as an affiliate and started another website just to promote this piece of software.

If you want to check whether or not a product has an affiliate program, all you have to do is to scroll down to the bottom of the page and see if there is an affiliate program, like the above.

So now I’ve got an affiliate program and I did a research whether or not it is worth promoting. The result was positive that was why I decided to invest in this product.

Step #2: Setting Up A Niche Site – The next thing I did was that, I registered a domain name and a web hosting with the intention to write a few reviews of this piece of software.

This is the niche site I have created with my own domain name and web hosting. As you can see, I have written a few blog posts and they are all reviews written in accordance to the piece of software I am promoting. Also, I’ve placed the banners on top and side, with my affiliate link hidden inside, with the intention of directing the visitor to the main merchant website. The main merchant website is where the visitors place their orders and make their transactions.

Step #3: Promote the Niche Site – Once I’ve put up my niche site up, the next thing I need to do is to bring in visitors. If you have no visitors, you have no sales.

No Visitors = No Sales

So visitors are very very important. My strategy is very simple.. I usually use articles, Search Engine Optimization (SEO) and PPC. That’ll be enough to get me enough sales for each month.

One beautiful thing about niche marketing is that, you do no need a lot of traffic to come to your website in order to get affiliate sales. If you could get 10 – 15 unique visitors to come to your website each day, you are already doing great.

That looks very little visitors coming to my website, but that will be enough for me to earn affiliate commissions.

Step #4: Check Sales and Wait for Paycheck – Once you have done all the necessaries, the only thing you need to do is to wait for your sales to come in and receive paycheck. Some sent me money via paycheck and some via PayPal. For this website I have created, the affiliate merchant is sending me money via PayPal and it is in Great Britian Pounds (GBP).

Can you see how much I earned from one website? I earned GBP670.92. I know, this won’t be enough to buy you a bungalow, Ferrari or a trip to Europe but this is the start to everything you want to own in the future.

In this case, the merchant is paying me via PayPal. Below is one of the payments I received from the software merchant.

After that, I withdraw money from my PayPal account to my debit card account. This is how my income comes in.

Now that you already know how niche marketing works, at least the way I have been doing it. It is not easy, but it is not impossible. You just need the right strategy.

I hope you have found this post valuable and feel free to leave your comment here. I will be very happy to interact with you on my blog.